23 September 2026 · the villa · Bucharest

Loyalty Day20262nd edition

Romania’s  only  event  dedicated  to  B2C  and  B2B  customer  loyalty.

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Why Loyalty Day?

What makes Loyalty Day different.

The right people. The right room. Conversations that move business forward.

85% of B2B conferences fail at effective networking.Bizzabo, 2026

curated audience

01

Relevant connections

A carefully selected mix of professionals and decision-makers with relevant experience across the industries represented.

practical content

02

Real-world examples

No generic presentations.
Just concrete examples, measurable results and lessons drawn from real projects.

industry relevance

03

Relevant perspectives

Content and conversations shaped around different industries, so the insights stay relevant to the challenges participants actually face.

Loyalty is built

through experiences that matter.

Who should attend?

01

Marketing & CRM Managers

Practical ideas, technologies and real-world examples to improve retention, personalization and loyalty program performance.

02

Founders & Entrepreneurs

More value from existing customers, with less pressure to constantly acquire new ones.

03

CEOs & General Managers

Measurable growth, more valuable customers and a competitive advantage that is difficult to replicate.

04

Sales & Channel Managers

More sales, more engaged partners and better decisions driven by data.

Key themes

01

The Romanian loyalty market: landscape and who’s who

02

B2B loyalty as a driver of engagement and sales

03

The psychological triggers behind successful loyalty programs

04

Driving loyalty with no additional marketing budget

05

Vertical video that works in B2B

06

Segmentation, automation and email marketing

The group behind the event

A complete ecosystem.

One group. Every capability needed to build effective loyalty programs.

Multichannel customer engagement

Direct marketing, consumer promotions and e-commerce logistics.

Incentives & motivation

B2B and B2C loyalty programs, incentives and rewards.

Automation & email marketing

Romania’s pioneering email marketing platform, established in 2003.

Strategy & creative

Strategy, creative, technology and integrated digital marketing.

Rewards

Digital gift cards, incentives and benefits.

Loyalty works when every capability pulls in the same direction.

The day’s program

Agenda & speakers

Agenda
Speakers
08:30
Registration & welcome coffee
09:30UNTIL 10:00
The Romanian loyalty market: landscape and who’s who
In-house vs specialized provider, trends, comparison with other markets
Marian Șeitan
Marian Șeitan
General Manager, Mediaposte Hit Mail Group
A graduate of the Bucharest University of Economic Studies (ASE) and holder of a Romanian-Canadian MBA, Marian Șeitan founded Hit Mail in 1997 and grew Mediaposte Hit Mail into a €60 million business and a leading player in direct marketing and e-commerce logistics. He has also been active as a business angel since 2015.
10:00UNTIL 10:30
B2B Loyalty in Action: Rewardiful, From Engagement to Results
How to turn B2B loyalty into an engine for engagement and sales. Strategy, mechanics that work and a real case study.
Cosmin Lăcătușu
Cosmin Lăcătușu
General Manager, CreateDirect & VouchersDepot.com
With more than 20 years of experience, Cosmin Lăcătușu is a pioneer of B2B incentive marketing in Romania. He leads CreateDirect and VouchersDepot.com and serves as Executive President of InterDirect, developing loyalty, incentive and reward programs for B2B and B2C markets.
10:30UNTIL 11:00
Gift Cards: The Currency of Engagement
How gift cards are becoming a flexible engagement currency that brands can use to reward, motivate, and strengthen relationships at scale.
Carina Popescu
Carina Popescu
Partnerships & Project Manager, VouchersDepot.com · Digital gift cards for loyalty, rewards, and incentives.
Carina is Partnerships & Project Manager at VouchersDepot.com, connecting brands and companies through digital gift card solutions. Her focus is on B2B engagement, rewards, and incentives, while also coordinating expansion projects across international markets.
11:00
Coffee & networking break
11:30UNTIL 12:00
Invisible Motivation: The Psychological Triggers Behind Successful Loyalty Programs
Psychological principles in building loyalty programs. Case studies and trends from Romania.
Dan Petre
Dan Petre
Associate Professor at SNSPA & Managing Partner, D&D Research
Dan Petre holds a PhD in sociology and specializes in communication sciences. He is an Associate Professor at SNSPA and has more than 25 years of experience in applied research and marcom. He also serves on the board of IAA Romania and is an avid science-fiction enthusiast.
12:00UNTIL 12:30
AI Revolution or Not?
How AI can transform Incentives and Rewards through relevance and insight, while protecting trust, governance and accountability.
Denis Huré
Denis Huré
Founder & Managing Consultant, TL Agency & Consultancy · Strategy, AI, innovation and business transformation consultancy.
Denis Huré, Founder & Managing Consultant at TLA&C, brings over 20 years global incentives and rewards expertise plus entrepreneurial rigour, advising leadership on AI, platform architecture, compliance, and payments to drive growth.
12:30
Lunch break
13:30UNTIL 14:00
Driving Repeat Purchases Through Loyalty Psychology: Gamification and Email in Action
More repeat purchases through a better understanding of loyalty psychology, supported by e-mail and gamification.
Andrei Georgescu
Andrei Georgescu
Managing Partner, White Image
Andrei Georgescu is Co-Founder and Managing Partner of White Image, one of Romania’s pioneers in email marketing, established in 2003. Under his leadership, White Image became a market leader and the only Romanian company certified by the Certified Senders Alliance (CSA).
14:00UNTIL 14:30
The Loyalty Equation: 1.8× Higher Sales With No Additional Marketing Budget
How B2B loyalty programs can grow sales without an additional marketing budget, by activating distribution partners.
Adrian Ichim
Adrian Ichim
Founder & Managing Partner, Ideologiq
An entrepreneur with experience across IT, software and digital advertising, Adrian Ichim is Co-Founder of Ideologiq and Founder of VitaNET. He has launched nine startups and develops projects at the intersection of technology, communication and business
14:30
Short break
15:00UNTIL 15:30
From Idea to Final Cut: Vertical Video That Works in B2B
How to turn an idea into vertical video content for B2B, branding and recruiting, using practical methods, AI and simple editing tools.
Steven Feraru
Steven Feraru
Content Strategist & Co-Founder, Højkant
Steven Feraru is a Danish-Romanian content strategist, speaker and Co-Founder of Højkant, a Danish agency specializing in short-form video. A TEDx speaker, he teaches at the Danish School of Media and Journalism and regularly appears as a social media expert on Danish national television.
15:30UNTIL 16:00
From Loyalty to Belonging: The Power of Experiences and Community
How to turn loyalty into belonging through relevant experiences, authentic connections, and communities that create real value.
Raluca Bădescu
Raluca Bădescu
Founder, I AM ART · iamart.ro
A platform developed in partnership with Create Direct. With deep expertise in loyalty programs and platforms, Create Direct takes things one step further by building a platform that turns loyalty into a genuine sense of belonging.
16:00
Closing

The venue

the villa

Casa Dimitrie Bolintineanu · Bucharest

A 19th-century historic landmark, fully restored in 2023. An intimate setting designed for focused conversations and meaningful connections.

01Str. Negustori 16 · Armenian Quarter
02Km 0 · 2 minutes from Universitate metro station
03Private garden · smart technology · contemporary atmosphere
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Registration

Only 110 seats available.

The right people. In the same room.

In 2026, Loyalty Day once again brings together more than 100 professionals and decision-makers focused on building more valuable customer relationships.

Tarif intreg175 EUR + TVA

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Loyalty Day